A Multi-Objective Pricing Model in Omnichannel Retailing with Emphasis on State Interventions

In recent years, pricing and coordination among manufacturers, suppliers, retailers in multi-level supply chains (SCs) have attracted researchers’ attention. Product can be considered one of the main aspects management SCs. The lack a proper strategy leads to low sales numbers, customers, market share, profit. present study aimed at modeling optimal SC, including retailers, where customers place demand for different products, price which is function set prices defined by suppliers from distribution channels, presented as nonlinear scheduling problem. Minimum maximum demands product are using this model. However, according discount scenarios channels customers’ determined minimum-maximum range. proposed model sets ordering, determines delivery centers, chooses routes vehicles maximize SC profits. was devised combined method simulated annealing red deer with approximate data sell mobile products accessories. results indicated that tended go online shopping more than in-person shopping. Also, lower guaranteed higher sales.